If you are in the home business industry then you are well aware that the success of your business really is going to depend on getting a regular flow of leads into your sales funnels. Recently the social networks have been increasing in importance as a marketing tool.
These are powerful marketing methods, take Facebook for example, they get almost as much traffic as the Google search engine. There are also other sites such as Twitter and MySpace, plus Linked In. Using these networks we can literally connect with thousands of people across the globe, plus these sites offer very specific targeting options. As network marketers we all know that this business is about connecting and building personal relationships with people. The better the relationships, the more products you are going to sell.
Without this important element in your business then its very likely that you won’t get very far in your business, period. It’s fair to say that every marketer should seriously consider social network marketing within their business model, so what’s the best way to do this?
Look at Facebook , there is the ‘groups’ facility which allows people to create groups relevant to their niche, there are already thousands of groups in existence full of network marketers. By joining these groups you can make new friends and also add valuable content to the group walls, therefore branding yourself as a leader. One important thing to note here is that you shouldn’t just join a new group and instantly start pitching everyone on your business opportunity, that won’t go down well and will make you look silly. You should always offer value and build relationships before you pitch your deal. Many of the social rules that apply in person also apply online, we are just using a different form of media to communicate.
You might also want to check out the Facebook pay per click marketing system that they have, this is a cheap way to generate fast traffic to your sales funnels. Right now the competition is pretty low as well, much like the Google a few years back. Again don’t underestimate the power of their ad targeting system, you can be very specific.
Twitter is another great method to gain a following and traffic to your sales funnel. I have used software in the past which automates the process of gaining followers, you can also set it up to automatically send out tweets, even whilst you are away from the computer or sleeping. You should always follow the same protocol and make sure that you are not spamming, but rather offering value. If you are a regular blogger or producing content, then make sure you use the tweet function to let everyone know about your new content so you can boost up your traffic and lead opt-ins.
These are just a few suggestions about how to use social network marketing to build your business, if you do it right then you can really increase the results that you get from your business, plus build some great relationships and friendships at the same time!

